You’ve decided on a niche, set up your blog or website, and are ready to go live and deliver your message to the world. It’s time to finish your blog with a nice logo now that the main website designs have been completed! Whatever the size of your blog or website, a logo is an absolute must, regardless of whether you’re a small company blogger or a passionate hobbyist. Let me be clear: Your blog’s logo isn’t the only place where it makes sense. In addition to using it on your blog and personal brand, you’ll also utilize it on your various social media platforms, such as Facebook, Twitter, and Instagram.
A million other bloggers exist for better or worse, and, likely, the topic you want to write about has already been covered. On the Word Press platform, there have been over 20 billion views of blog posts and 77% of internet users (meaning, everyone) read blogs daily. There will be a lot of blogs in your industry, so you’ll need a means for readers to remember yours when they first visit. It’s unlikely that a reader will ever discover you again if you don’t have a logo or any other visual indication that helps them do so.
Make a good impression on the first meeting. As a result, if done correctly, it will entice visitors to visit your site and pique their curiosity. Assume a position of power. It’s easy for visitors to see that you take your blog seriously by using a logo. And that you’re well-versed in the topics you write about. Build your brand’s visibility. With a logo, you can establish yourself as an authority in your field and gain the trust of your readers. Make a name for yourself. If you want to build a lasting relationship with your customers and keep them coming back for more, you need a strong logo to start with.
Icon-based, text-based, and combination-mark logos are three of the nine kinds of logos (logos that incorporate both words and symbols). When it comes to logos, the most prevalent ones are wordmarks, which are just the name of your site, whether it’s a whole name or a simple monogram. The font you pick is really important in these logos. This is something we’ll get into in greater detail later.)
It’s also possible to use a combination mark to communicate anything about your blog name or what you’ll be writing about. We advise against using an icon on its own, since it may be difficult for visitors to identify the logo with your site if it doesn’t include your name. If you want to increase brand awareness, make sure your logo is memorable to your customers.
Here are some of the most common kinds of blogs, and the logos that best represent each one: This kind of blog is ideally suited to wordmark or monogram logos, as we’ve already indicated. It’s important to include your name in the design of the logo so that readers may associate it with the voice of your site. A hand-drawn font, or one that resembles a signature, may be used to give your project a personal touch.
If you write on topics such as cuisine, fashion, travel, DIY, fitness, video games, technology, parenting, etc., you probably have a “niche blog”. To put it another way, a niche blog targets a certain audience. Using a combination mark for your blog’s logo is a good idea because of this. You’ll have to do some research to figure out which icons, typefaces. And colors are most appealing to your target audience. It’s worth noting the serif font used by The Book Smugglers. And Tech Savvy Mama both convey a feeling of trustworthiness and traditionalism, respectively. For blogs in comparable niches or industries, have a look at their logos to see if there are any design similarities.
It’s a good indication of the kinds of logo designs that are popular among your target market. The selections you make here will have a significant impact on the remainder of the phases in the logo creation process. Whether you run personal finance, fashion, travel, or lifestyle blog, your logo must speak to your target audience to be successful. After you’ve decided on a topic, you should think about who your ideal audience is for it. What type of readers can you expect to come to your blog? To whom do you want to speak? Try jotting down a list of possible demographics. And interests for your target audience, as well as any other information you can think of.
What’s the point of this? If you run a blog about healthy living, a logo with a minimalist design. And black as the major color would likely not appeal to your target audience. Similarly, a logo with thick letters and many bright colors would be inappropriate. Let your creative juices flow, and use your logo as the basis for your website’s look and feel! As a rule of thumb, most bloggers have a website up. And running at this point that includes a template or theme.
Knowing that your audience’s reaction will be influenced by the colors you choose is crucial. The “personality” of color is what causes people to unconsciously feel or think a certain way about it. As an example, the color red is associated with passion and vigor, whereas. The color blue is associated with trust, power, and dependability. Before choosing the colors for your logo, do some study on color psychology.
You also need to be aware of the best and worst logo color choices. If you want your logo to match your website, you need to make sure that your website’s colors. And logo colors are complementary as well. Aim for a maximum of two or three colors for your logo; any more than that will likely lead to a crowded design that detracts from your intended message. However, if you want to use your logo offline (for example, on business cards or swag). You’ll need something that looks excellent in both digital and print media.
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